Intelligent Analytic Interfaces
The goal of this theme is to create innovative approaches and tools to aid non-analytics specialist users in exploring datasets and performing customer segmentations. The four sub-themes are:
Ease of interaction
Goal: develop smart analytics tools to aid non- expert users in exploring datasets and performing customer segmentations that significantly improve how non-analytics experts can articulate and discover the insights they want.
Beyond the Desktop
Goal: apply / develop ground-breaking ways of interacting with large complex data sets using more natural interfaces to discover new insights.
Changing User behaviour based on Analytics
Goals: investigate how t