310w164h-IntlAnlInterfaces

Intelligent Analytic Interfaces

The goal of this theme is to create innovative approaches and tools to aid non-analytics specialist users in exploring datasets and performing customer segmentations.  The four sub-themes are:

Ease of interaction

Goal: develop smart analytics tools to aid non- expert users in exploring datasets and performing customer segmentations that significantly improve how non-analytics experts can articulate and discover the insights they want.

Beyond the Desktop

Goal: apply / develop ground-breaking ways of interacting with large complex data sets using more natural interfaces to discover new insights.

Changing User behaviour based on Analytics

Goals: investigate how t