Intelligent Analytic Interfaces
The goal of this theme is to create innovative approaches and tools to aid non-analytics specialist users in exploring datasets and performing customer segmentations. The four sub-themes are:
Ease of interaction
Goal: develop smart analytics tools to aid non- expert users in exploring datasets and performing customer segmentations that significantly improve how non-analytics experts can articulate and discover the insights they want.
Beyond the Desktop
Goal: apply / develop ground-breaking ways of interacting with large complex data sets using more natural interfaces to discover new insights.
Changing User behaviour based on Analytics
Goals: investigate how to make analytics outputs more compelling and effective by modelling and incentivising specific user behaviours; investigate the effect of different communication options.
Goal: develop innovative tools and techniques to deliver results from background analytics processes in the most effective, timely, and targeted way using the most appropriate medium based on what is being communicated.