The goal of this theme is to create innovative approaches and tools to aid non-analytics specialist users in exploring datasets and performing customer segmentations. The five sub-themes are:
Knowledge Discovery and Insight
Goal: explore new approaches, tools and techniques to improve the ability to uncover insights from data.
Social media trending and contextualisation challenge
Goal: create techniques, tools, and methods to identify trending scenarios in social networks within a defined/relevant context linked to internal data.
Goal: develop methodologies, processes, technologies, tools, and algorithms to analyse continuous streams of data using complex analytic algorithms to report the most accurate and timely results.
Goal: create techniques, tools, and methods to help predict the values of unknown variables in order to improve decision making.
Goal: create new tools that can serve as solutions for humans to learn from large volumes of predominantly unstructured data.